Brand Loyalty: A New Perspective During my second week in Australia, I found myself fixated on an unexpected theme: where are my favorite brands? As a MIDE student, I’ve learned the power of brand loyalty, but here I was as a consumer searching to find my favorite brands in the…
From Social Norms to Koala Encounters Adapting to Social Norms G’day (that’s Australian slang for hello)! I have just completed my first whole week in Sydney, Australia, and I’m convinced that time moves slower here (but in a good way). Upon arrival, I fell ill, which made for a rocky…